A Russian channel called Durov's Code found out about upcoming requirements for sponsored messages in Telegram. The rules are going to be distinctively strict and are aimed to allow only high quality promotions.
Advertising requirements:
- Sponsored messages can contain only text.
- Maximum post length — 160 symbols.
- The post mustn't contain external links.
- Only a single post per channel which is going to be displayed at the bottom after reading all the recent posts of the channel.
- Moderation rules and requirements will be way more strict compared to other platforms.
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